Berber merchant. A Berber merchant with traditional djellaba and blue turban smiles to the camera trying to sell me a lot of souvenirs in his carpet and handicraft shop in the blue pearl of the Rif mountains, Chefchaouen (Morocco).
The name Chefchaouen is derived from the Berber and Arabic word isakon or echaouen which means ‘the horns’, and the word chef which means ‘look at’. Chefchaouen thus means ‘look at the horns’, referring to both mountain peaks overlooking the area. Nowadays, Chefchaouen is known as “the Blue Pearl” of Morocco, known for its traditional houses painted in blue and white.